Privacy Policy

Wilderness at Heart - Your Privacy

Changes are taking place to protect us from the misuse of our private data. It is very important we help you to become aware of your rights with regard to the data we at Wilderness at Heart hold and how it is used.

You may have already realised that many companies you deal with are having to upgrade their privacy policy as a result of new data privacy regulations which come into force on 25th May 2018. Wilderness at Heart is no exception; we have always taken data protection very seriously and we want to keep you informed of any changes coming your way.

The General Data Protection Regulation (GDPR for short) is taking a step towards you having more control over how your data is used and how you want to be contacted not just on Wilderness at Heart but on every other website which provides services to EU citizens.

At Wilderness at Heart we only use the data you provide us to send out your orders which means that Wilderness at Heart fits into the GDPR category referred to as contract.  In effect we process your data in order to supply you with your purchase from us and also to supply you with the information you require to make a well-informed decision. We do not sell or share your data. We do not buy in 3rd party data. We never share your data except with organisations such as your credit card company which needs the information to approve your payment on your card. Your data is stored securely on our personal computers and servers at You may have also contacted us via Facebook, Facebook Messenger or ordered products from us via Amazon UK and therefore some personal details may also be held there.

You always have the right to request your data is removed from our databases etc. or to see what data we hold for you.  Just send an email to: with your request. 

Below is our Privacy & Cookie Policy which provides details of how we use personal data that we collect about you; how we share that information and the steps we take to protect your information. Please read below for further details.

Privacy policy

"Personal Data" is any personal information which relates to a living individual who can be identified from that data. We will not collect any Personal Data unless you have chosen to provide it to us. You agree that the Personal Data which you supply to us will be true, complete and accurate in all respects, and you agree to notify us immediately of any changes to that Data. We will deal with your Personal Data in compliance with the Data Protection Act (1998). Please note this applies only to Wilderness at Heart and not to other companies or organisations’ websites to which we may link. Wilderness at Heart is not responsible for the content, or the privacy practices employed by other sites.

How do we use the Personal Data collected?

We may collect and process Personal Data for the purposes of providing our services to you and the other purposes mentioned below. Personal Data may also be processed by other organisations on our behalf for the purpose of providing Wilderness at Heart services to you. The use of information will remain under the control of Wilderness at Heart at all times. It may be necessary for your Personal Information to be processed outside the European Union.

Once you are a registered client, we may hold Personal Information relating to the transactions you enter into with us. We may disclose Personal Information to a party to the transaction, but only to assist your transaction, subject to your approval.

We may send letters and e-mail messages to you about new products and services which we consider may be of interest to you. When you call us we may monitor or record your calls to confirm your instructions or for training purposes. To correct or view your Personal Data, you can write to us at 20 Rubislaw Drive, Aberdeen, AB15 4BX, United Kingdom or email us at  A fee may be payable for viewing Personal Information.

Sharing Information
We may disclose necessary Personal Data, acting in good faith if we believe such action is necessary, for example:

  • To service providers for the purpose of opening, operating and servicing your account,

  • To conform with a legal requirement or a request from authorities with which we will fully cooperate with,

  • To protect and defend our rights or property,

  • To enforce our Terms and Conditions, or to act to protect the interests of our registered customers or others.


Cookies Policy


Why are cookies essential to how customers use the Wilderness at Heart website?

This website, along with the vast majority of other major websites, uses cookies. Cookies are small harmless files that are transferred to your computer's hard disk when you access a website. They are designed to:


  • Make your current and future visits to our website as user-friendly as possible,

  • To enable us (where appropriate) to tailor the content to fit your needs,

  • To prevent fraudulent activity and to measure the overall patterns of website usage,

  • To track how visitors reach our site and the path they take through it to help us improve our service to you,

  • To understand how marketing within the website is working to improve our site design, offers and promotions.

For example, we use Google Analytics, a popular web analytics service provided by Google, which uses cookies to help us analyse how users use the site. Please note that none of the cookies used on our website collects personally identifiable information about you.

Why you should keep cookies switched on

We would like you to keep cookies active on your computer during your visits to our website because, without cookies enabled, we cannot guarantee that the website, and your experience whilst visiting it, is as we intend it to be.

How does Wilderness at Heart use cookies?

At Wilderness at Heart, we use two types of cookie on this website:

  • Session cookies - These are temporary cookies, which only exist in the period during which you access the website (or, more strictly, until you close the browser after accessing the website). Each time you revisit the website; these cookies will be stored and then removed when you close your browser. Session cookies help the Wilderness at Heart website remember what you chose on the previous page, therefore avoiding your having to re-enter information. On our website, these cookies do not contain personal information and cannot be used to identify you.

  • Third party cookies - As well as using cookies from our advertising and affiliate partners, we may also embed external content from other third party websites within our website. These include sites such as Facebook, Instagram and Pinterest, whose cookie usage policy you can view on their own websites.

How to control and delete cookies

If you wish to restrict or block the cookies which are set by us, you can do so by editing your browser settings. The ‘Help’ function within your browser should tell you how to do so.

  • For further information on how to delete cookies on the browser of your mobile device, you will need to refer to your handset manual.

  • For further information on Wilderness at Heart's security and privacy measures, please read our Terms and Conditions.